Self-Publish & Succeed: The No Boring Books Way to Write a Non-Fiction Book that Sells

Helping non-fiction authors write books readers actually want to read.

I’m Julie Broad — #1 Amazon bestselling author, founder of Book Launchers, and the voice behind BookLaunchers.TV. For over a decade I’ve helped experts turn their ideas into books that build authority, grow income, and change lives.

As Featured In

20+

Book awards won

800+

Authors helped

80k+

YouTube subscribers

#1

Amazon Bestseller

BookFest® Spring 2026 Winner

Self-Publish & Succeed — 2nd Edition

The “No Boring Books” way to write a non-fiction book that sells — fully updated for today’s publishing landscape, with new chapters on AI, marketing, and what’s actually working for authors right now.

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Updated framework for writing books readers finish (and recommend)

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New chapter on using AI without losing your voice

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Step-by-step launch playbook from a 20+ award-winning author

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Pre-publish checklist to avoid the most expensive self-pub mistakes

The Library

All of Julie’s Books

Award-winning non-fiction on writing, marketing, real estate, and personal brand. Pick the one that matches what you’re building.

BookFest® 2026 Winner

Self-Publish & Succeed (2nd Edition)

The ‘No Boring Books’ way to write a non-fiction book that sells. Updated and expanded.

Get the book →

Marketing

Self-Promote & Succeed

Match your big-picture goals with the tactics you need to sell more books — podcasts, awards, bestseller lists and more.

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#1 Amazon Bestseller

More Than Cashflow

Julie’s #1 Amazon bestseller on the real-life challenges, successes, and risks of building a real-estate portfolio.

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Brand & Influence

The New Brand You

Build a recognizable, trustworthy personal brand that opens doors and creates real opportunities.

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About Julie

Books change lives. Whose life will you change?

Julie ‘the book’ Broad is a #1 Amazon bestselling author, professional speaker, and the founder of Book Launchers. She’s a Top 20 Under 40 award winner for business success and the host of BookLaunchers.TV.

Through her company, she has helped 400+ authors write, publish and promote non-fiction books that build authority and grow their business. Her own books have won more than 20 awards — including The BookFest® Spring 2026 Book Award for the 2nd edition of Self-Publish & Succeed.

Will you be next?

Self-published authors get results

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The greatest improvement I’ve noticed in working with Julie is the change in approach to ‘selling myself’. I am not a salesman, I hate sitting across from people thinking I need to sell them something. Now, I feel more confident that I am the prize. I realize the fit is more important and the push back actually pulls people in.

– Mike Bugg

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Julie has an uncanny ability to take a story, sentence or pitch and turn it into a brilliant masterpiece that is intensely appealing and influential, and then give guidance on how to use it effectively. Julie’s knowledge and expertise span many areas but one her greatest talents is in her ability to influence, and to teach others to be influential, an ingredient ESSENTIAL for success!

– Rick Wiebe

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Julie Broad’s intense credibility and her willingness to assist others who are also “the real deal” is what sets her apart from the other “elite” coaches and instructors. When Julie Broad is speaking on a subject you better take notice – she’s done the research and hardest work so you can do it the easier way.

– Jeff Trapp

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    FAQ

    Frequently Asked Questions

    Who is Julie Broad?

    Julie Broad is a #1 Amazon bestselling non-fiction author, professional speaker, and founder of Book Launchers — a full-service self-publishing company that helps experts write books readers actually want to read.

    What books has Julie Broad written?

    Julie is the author of Self-Publish & Succeed (2nd Edition), Self-Promote & Succeed, More than Cashflow, The New Brand You, and several other titles. Her books have collectively won more than 20 book awards. 

    What is Book Launchers?

    Book Launchers is Julie’s full-service self-publishing company. The team has helped more than 400 authors write, publish, and market non-fiction books that build credibility and grow their business.

    How can I work with Julie?

    Hire Julie to speak at your event, work with her team at Book Launchers on your book, or learn from her free content on BookLaunchers.TV and her weekly newsletter.