About Julie Broad

Julie's first book, More Than Cashflow, came out of frustration. Every real estate book she picked up sold a fantasy. Hers told what the deals actually cost — including the ones that went badly. It hit #1 on Amazon, and the response taught her something she has built a company on: readers reward specificity and punish vagueness.

What followed was The New Brand You, on building a personal brand that opens doors, and then two books on the craft itself: Self-Publish & Succeed and Self-Promote & Succeed. The second edition of Self-Publish & Succeed won The BookFest® Spring 2026 Book Award and added new chapters on using AI without losing your voice.

In between, she founded Book Launchers, a full-service self-publishing company built on the observation that most expert books fail for structural reasons, not talent reasons. Her team has since worked with more than 800 authors — physicians, brokers, consultants, founders — turning expertise into books that get finished, quoted, and recommended.

Julie is a Top 20 Under 40 award winner for business success and the host of BookLaunchers.TV, where she has built an audience of more than 80,000 subscribers answering the questions authors are actually searching for. That habit — answer the question, completely, first — is the same principle behind the No Boring Books Method and behind this website.