Selling for Small Business Owners – The How of Business Podcast

by | Mar 13, 2017 | Conversations that Sell, Personal Brand

I don’t like to push what I do on people. I figure, if they are interested, they will ask.”

Chatting with this local small business owner, I was surprised to find out her business was a lot more than just fitness coaching. Even after being in one of her programs for a few months, I had no idea that she offered other services!

Her business is growing from word of mouth. It’s how I found out about her. She is attracting new clients every month. However, I know her business would be growing even faster if she’d be a little bolder in sharing details of all her other services.

The challenge is she doesn’t like selling. And, she’s not alone.

Selling for Small Business Owners – A Scary Frontier

If you feel uncomfortable pitching your idea or selling yourself, I get it. The thought of building a personal brand and shining a spotlight on yourself is nerve wracking.

It’s scary to put yourself out there. People will judge you, reject you, and otherwise make you feel terrible.

People will post things online that they would never say to your face – mean and even totally false things. Your service, product, or idea is not for everyone. And some people will criticize you only because they are jealous or frustrated that you’re doing something they want to do.

But, you need to do it. People need to know how you can help them! And, you need to share it so you can thrive and have a business you’re proud of!

If you’re running a business, you need to know how to offer what you do in a comfortable way that attracts the right people. In this podcast interview with Henry Lopez, we get into that subject. We dive into selling for small business, building a brand and, ultimately creating a life you’re excited about. Check out the interview below.


It's time for a Brand New Evolution!


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What Others Say About Julie Broad:

“I can honestly say she has been one of the best speakers we have had at our events.”

Chris Davis, Conference Director & Producer, KMI Publishing & Events

"Julie has an uncanny ability to take a story, sentence or pitch and turn it into a brilliant masterpiece that is intensely appealing and influential, and then give guidance on how to use it effectively. Julie's knowledge and expertise span many areas but one her greatest talents is in her ability to influence, and to teach others to be influential, an ingredient ESSENTIAL for success!"

~ Rick Wiebe , Linden, AB, Happy Past Coaching Client

"The greatest improvement I've noticed in working with Julie is the change in approach to 'selling myself'. I am not a salesman, I hate sitting across from people thinking I need to sell them something. Now, I feel more confident that I am the prize. I realize the fit is more important and the push back actually pulls people in."

~ Mike Bugg, Saskatoon, Sask, Happy Coaching Client

"Hiring Julie as a coach was the smartest step I ever took. She is a virtual encyclopedia of knowledge and her advice has always been incredibly practical."

~ Gillian Irving, Toronto, ON, Happy Coaching Client

"Julie showed me how to gain clarity on my unique strengths and present them so that their value was unmistakeable. I have no problems landing contracts, getting partners on my projects, I even used it to get the case dropped on a recent traffic ticket."

~Janali Davis, Toronto, ON, Happy Coaching Client

"Julie Broad's intense credibility and her willingness to assist others who are also "the real deal" is what sets her apart from the other "elite" coaches and instructors. When Julie Broad is speaking on a subject you better take notice - she's done the research and hardest work so you can do it the easier way."

Jeff Trapp, Regina Real Estate Club Founder & Happy Coaching Client

“We've had Julie out to speak a few of our exclusive member events and she was a hit every time. We continue to hear great feedback on her talks. She is engaging and authentic AND she shares concrete steps to help her audience get from where they are to where they really want to be.”

Nick & Tom Karadza, Founders Rock Star Real Estate Brokerage, Oakville, ON